Consumer search online dating
At what stage in your evaluation process for a local business do you most frequently look at online reviews? In fact, only a small percentage of survey respondents admitted to never or seldom looking for local business information like online reviews, location, hours, directions, and discounts.
These insights help marketers to effectively design communication to catch the shopper's eye.
The dating services industry includes several different segments.
Online Dating Websites: Sites such as Match.com, Plenty of Fish, e Harmony, and hundreds more bring affordable and convenient matchmaking services to America’s 124 million singles.
Online reviews and ratings of businesses on websites like Yelp, Facebook, Google, and Trip Advisor have the power to shape consumer behavior.
This holds especially true today, when consumers are eager to validate their purchase decisions — and attempt to do so by using social media and real-time feedback from other consumers as their key resources.